Strategic Campaigns

Strategic Campaigns is the capstone course for the School of Journalism. Students are split into teams, and given a real client. In our teams, we spend the semester developing a full campaign from the initial research to the final recommendation. In the Spring 2017, our client was the Kansas Expocentre in Topeka, Kan.

Our final campaigns book includes all of the group’s work for the Kansas Expocentre. Below are a few of my design elements from the campaign. I also designed and formatted the campaigns book.



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Our group, “Synergy,” worked hard all semester to create a unique campaign for the Kansas Expocentre; then, we pitched our ideas to the Expocentre staff.